The most sustainable outfit is already hanging in the wardrobe. A phrase that has been heard frequently lately.

Of course there is some truth in this, but the fashion industry will not eliminate itself for this reason. Rather, it will go new ways, supported by digitalisation.

In an interview entitled “Megatrend Sustainable Fashion” in the Austrian magazine, Willibald Kofler, Austria head of PwC Strategy&, said:

“The Corona crisis accelerated both the informalisation and the digitalisation of the industry. Another relevant trend is the environmental and social sustainability of fashion labels and their product range. Here, the consumer side is increasingly demanding an active commitment from the entire fashion industry with regard to its ecological footprint and the improvement of working conditions in production locations. I believe that these trends – informalisation, digitalisation and sustainability – will be with us even after the Corona crisis and will lead to a transformation of the entire industry in the long run.”

In Germany, the recently enacted Supply Chain Act can only make a small contribution to a revolution in trade and production that must be viewed from an overall perspective. The new law defines the obligations of suppliers, who must now comply with minimum social and ecological standards.

In the past, there was hardly any choice when it came to sustainable labels. That has changed. Brands or e-marketplaces such as Hessnatur, Armedangels, Recolution or Greenality stand for sustainable production and declare war on low-cost mass production.

The development is not new, but it has accelerated due to the pandemic.

One thing is certain: Only with the help of digitalisation the transformation to an environmentally friendly way of production and trade can be done.

This brings us to the key competences of Pranke GmbH!
We provide you with comprehensive advice on all questions of digitalisation.

If the topic of sustainability is also hot for you, don’t hesitate to contact us.

With our eBiss converter, we are able to adapt your supply processes in such a way that valuable resources are saved.
This is not greenwashing. Your business is being made fit for the future and adapting to the new times.
There is no doubt about it: climate change has also reached the fashion industry by now.